So it's like Morpheus famously said in The Matrix "You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes."
As Gary Vaynerchuck @garyvee describes in his quick video on Toys R Us failing says retailers need to "Innovate or die". True and becoming more plain each day. So why then, does it seem like most retailers are taking the blue pill of status quo rather tackling the future as it comes to disrupt them?
Certainly there's a high cost to innovating. Thinking about what a brick & mortar location should offer in order to hedge for the future comes with a price tag. When you are squeaking out profit and quite likely reporting to shareholders that can daunting, though I'd argue less so that filing Chapter 11. It's past time to take the red pill and act!
See Gary's video for a quick hitting perspective on Toys R US and think about who the next retailer to file will be. https://www.linkedin.com/feed/update/urn:li:activity:6319196930262077441
#Bluepillredpill #retail #disruption #getmagnetic